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Manila City Mayor Isko Moreno during Print Media Congress / Manila PIO

Isko cites print media's role in age of technology

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Manila Mayor Francisco Isko Moreno Domagoso said print media still have role to play despite the advancement of technology during this year’s Print Media Congress held at the Manila Hotel.

“While we continue to support freedom of expression and journalism, malaki pa rin yung value ng physical presence ng physical media,” the Mayor told the reporters.

“Most likely, before the stories are published in a magazine or newspaper, it went through a requisite process, that’s why the presence of print media is still important nowadays,” he added.

He also said one of the problems that is faced by the print media industry is the adaptation of new technologies.

“Before, the only problem was competition. But with the adaptation of technology, mas humigpit ang competition,” he said.

“We adapt to technology but one of the challenges of the print industry is the virtual content, soft content because what you will read in tomorrow’s newspaper, pwede na mabasa ngayon,” he added.

This year’s Print Media Congress was dubbed as “Printegrity” with a theme of “Innovating Print through Credible Content”, highlighting the importance of integrity, credibility and reliability in the delivery of news and information in this medium.

The conference also featured Pichai Chuensuksawadi, consultant for ASEAN MEDIA Forum and former editor-in-chief of Bangkok Post, who presented Innovation in News Media: Transformation and Business Models.

The United Print Media Group (UPMG) is an association of the biggest and most respected newspapers in the Philippines.

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